كتب تسويق

تحميل كتاب الانتقال من التسويق التقليدي إلى الرقمي - فليب كوتلر 4.0

AMR Abd Elhakiem Business Developer Marketing trainer

الانتقال من التسويق التقليدي إلى الرقمي

الانتقال من التسويق التقليدي إلى الرقمي

يقدم هذا الكتاب بقيادة فيليب كوتلر رؤية عميقة حول التحول الرقمي وأثره على سلوك العملاء. يشرح الكتاب كيفية دمج الأدوات الرقمية مع استراتيجيات التسويق التقليدية للوصول إلى العملاء بطرق أكثر تأثيراً وفاعلية في العصر الرقمي.

يشير الكتاب إلى أن التسويق التقليدي، رغم أهميته، قد لا يكون كافياً للوصول إلى الجمهور المستهدف في ظل التحولات التكنولوجية المتسارعة. من خلال الاستفادة من الأدوات الرقمية مثل منصات التواصل الاجتماعي، والبريد الإلكتروني، وتحليل البيانات، يمكن للمسوقين تصميم حملات أكثر تخصيصاً ودقة لتلبية احتياجات العملاء.

يوفر الكتاب أمثلة ونماذج ناجحة لاستراتيجيات التسويق الرقمي، ويعرض كيفية تكاملها مع الأساليب التقليدية لتعزيز كفاءة الحملات ورفع فعالية الرسائل التسويقية الموجهة للعملاء. إن هذه الاستراتيجيات تتيح للشركات أن تكون أكثر مرونة وتجاوباً مع التغيرات السريعة في سلوك العملاء وتفضيلاتهم.

تحميل الكتاب الآن

كتب تسويق

AMR Abd Elhakiem Business Developer Marketing trainer

مقالات قد تهمك

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